Is Best Choice Roofing a Scam? Why the Pyramid Scheme Label is Unfair
You’ve seen the trucks in your neighborhood and the flyers on your door. Maybe you’ve even been approached by a friendly salesperson. But when you search for Best Choice Roofing online, you find something unsettling: accusations of being a “pyramid scheme.”
This label is damaging, confusing, and frankly, scary for both potential customers and job seekers. It creates immediate distrust and raises serious questions about the company’s legitimacy. But is this label accurate, or is it a fundamental misunderstanding of their business model?
Let’s dismantle the rumor mill and get to the heart of why this “pyramid scheme” tag sticks—and why it might be completely wrong. We’ll explore the problem, uncover the real-world consequences of this label, and provide a clear solution for how to evaluate the company for yourself.
You'll Learn About
Understanding the Accusation: Where Does the “Pyramid Scheme” Idea Come From?
The core of the issue lies in the company’s structure. Best Choice Roofing primarily uses a direct sales, commission-based model. This often gets confused with multi-level marketing (MLM), which itself is frequently—and sometimes correctly—conflated with illegal pyramid schemes.
Former employees and online commentators point to a few key characteristics that fuel these suspicions. Understanding these points is the first step to separating perception from reality.
The Direct Sales and Commission-Only Structure
Best Choice Roofing’s sales team is largely composed of independent contractors who are paid on commission. This means their income is directly tied to the roofing projects they sell, not an hourly wage or a fixed salary. This is a very common and legal pay structure in sales, from real estate to software.
However, the company’s active recruitment of new salespeople, often promising high earning potential, can look like the recruitment-focused model of a pyramid scheme. Some former employees have noted that there is a tiered commission structure where managers earn a percentage of the sales made by the representatives they oversee. This hierarchy, while standard in sales management, can be misinterpreted.
High Employee Turnover and Negative Reviews
A quick search on Reddit or Indeed reveals a mixed bag of experiences. Many negative reviews come from former sales reps who struggled with the commission-only model, felt undertrained, or had issues with getting paid. This high turnover is a common feature of high-pressure, commission-based sales environments.
When a company is constantly recruiting to replace those who leave, it can create the outward appearance of a system that profits from churning through new people. Some have accused the company of hiring fast and firing faster, leaving former employees feeling used and unpaid for the initial work they put in.
The Real-World Damage of a Misleading Label
Words have power, and the term “pyramid scheme” carries a heavy, negative weight. This label doesn’t just hurt the company’s bottom line; it creates significant problems for homeowners and potential employees who are trying to make informed decisions.
The fallout from this misinformation can lead to missed opportunities and unnecessary fear. It’s a problem that affects everyone involved, from the person needing a new roof to the individual looking for a legitimate job.
Sowing Distrust Among Homeowners
For a homeowner, trust is everything. A new roof is a massive investment, and the “pyramid scheme” label instantly erodes that trust. Customers become wary, questioning whether the company is more interested in making a sale than providing a quality product.
This can cause homeowners to dismiss a potentially reputable contractor out of fear. It also creates confusion, as they may not understand that the internal sales structure is separate from the quality of the roofing work itself. A home’s structural integrity is paramount, and any hint of instability, whether due to a soft ground around foundation or a questionable contractor, is a major red flag.
Harming Career Opportunities for Sales Professionals
The label also unfairly stigmatizes the sales professionals who work for the company. A legitimate, hardworking salesperson can have their reputation tarnished by association. It creates a difficult environment where they constantly have to defend their employer’s business model instead of focusing on the service they provide.
This makes it harder for the company to attract and retain talented individuals who are genuinely skilled in sales and customer service. Many qualified candidates may be scared away by the online chatter, missing out on what could be a lucrative career for the right person.
| Feature | Legitimate Direct Sales (like Best Choice Roofing) | Illegal Pyramid Scheme |
|---|---|---|
| Primary Focus | Selling a genuine product or service (roofing installation). | Recruiting new members is the primary way to make money. |
| Source of Income | Commissions from the sale of roofs to actual customers. | Fees paid by new recruits, not product sales. |
| Product/Service Value | Delivers a tangible, high-value service (a new roof). | Product is often low-quality, overpriced, or non-existent. |
| Recruitment | Optional. Building a sales team is a management path, not a requirement for earning. | Mandatory for advancement and earning potential. |
| Customer Base | External homeowners who need roofing services. | Primarily the new recruits themselves (internal consumption). |
The Solution: How to Properly Evaluate Best Choice Roofing
The solution to this problem is education and due diligence. Instead of relying on a scary-sounding label, both customers and potential employees need to look at the facts. By focusing on what truly matters, you can make a decision based on substance, not speculation.
A legitimate business will have a track record you can verify. It requires looking past the rumors and focusing on the core components of the company’s operations and reputation.
Focus on the Product, Not the Pay Structure
The single most important distinction between a legitimate business and a pyramid scheme is the focus on a genuine product or service. An illegal pyramid scheme prioritizes recruitment over sales. In contrast, Best Choice Roofing’s entire business revolves around selling and installing roofs—a tangible, valuable service.
Their revenue comes from completing roofing projects for homeowners, not from charging salespeople large startup fees. This product-centric model is the hallmark of a legitimate direct sales company. When evaluating any home improvement company, you might also consider related maintenance, such as looking into the best insulation options for 2×3 walls or addressing common masonite door problems_ny.
Verify Their Credentials and Past Work
Don’t just take their word for it; verify their credentials. Best Choice Roofing is an Owens Corning Platinum Preferred Contractor, a distinction given to only the top 1% of roofers. They also have an A+ rating with the Better Business Bureau (BBB) at many of their locations, though it’s important to check the specific branch you’d be dealing with.
Look for online reviews from actual customers, not just disgruntled former employees. Examine their portfolio of completed projects and ask for local references. A company focused on delivering a quality product will have a history of satisfied customers to back it up.
Moving Forward: A Clearer Perspective
The “pyramid scheme” label attached to Best Choice Roofing stems primarily from a misunderstanding of its direct sales, commission-based business model. While the company’s high-pressure sales environment and employee turnover create valid points of concern, these are traits of a challenging sales industry, not an illegal scheme.
The key differentiator is the company’s unwavering focus on selling a real, high-value product: roofing services. Their income is generated by installing roofs on homes, not by exploiting an endless chain of recruits.
For Homeowners: Do Your Homework
If you’re a homeowner considering Best Choice Roofing, look past the internal business structure. Focus on what matters to you: the quality of their work, their materials, their warranties, and their local reputation. Get multiple quotes, check their licensing and insurance, and speak to recent customers.
Ultimately, your decision should be based on their ability to deliver a quality roof that will protect your home for years to come, not on how they choose to compensate their sales team.
For Job Seekers: Understand the Role
If you’re considering a sales position with Best Choice Roofing, go in with your eyes open. Understand that it is a 100% commission-based, direct sales role that requires immense self-discipline and resilience. It is not an easy job, and the high earning potential is directly tied to your performance.
Ask tough questions during the interview about training, support, and the timeline for receiving commissions. A legitimate sales organization will be transparent about the challenges and rewards of the position.
Conclusion: A Case of Mistaken Identity
While Best Choice Roofing’s business model has characteristics that can be misconstrued, labeling it a “pyramid scheme” is inaccurate and unfair. The company’s foundation is built on providing a legitimate and necessary service, which is the fundamental opposite of a pyramid scheme.
The controversy surrounding them highlights a broader need for the public to understand the difference between challenging sales structures and illegal operations. For Best Choice Roofing, the path forward requires greater transparency in their recruitment and compensation processes. For consumers and job seekers, it requires looking beyond the labels and focusing on the verifiable facts of their performance and product.
